Amazon announces Alexa+, takes on OpenAI’s ChatGPT and Google Gemini

Amazon revealed Alexa+, a revamped AI-powered voice assistant, poised to transform Alexa into a conversational AI capable of autonomously managing tasks. Debuting in the US soon, Alexa+ is free for Prime members or $19.99 monthly for others. The assistant integrates multiple AI models and third-party services, targeting revitalization of Amazon’s consumer electronics division.

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