An Instagram account teased a major reveal for August 25, attracting many followers. This account then placed the promised content behind a ₹500 paywall on Telegram. Approximately 1.66 lakh individuals paid the fee for privileged access to the content. The reveal turned out to be a generic AI-generated motivational video, disappointing many users. This incident has ignited widespread discussion online, with some calling it a scam and others clever marketing.