The Dallas Cowboys Cheerleaders entered 2026 with a dramatically improved pay structure after receiving a reported 400% raise ahead of the 2025-26 season. Members can reportedly earn around $75 per hour and $2,500 for a game-day appearance, compared with earlier figures of $15 to $20 hourly and about $500 per game. The raise followed a public compensation push highlighted by Netflix’s “America’s Sweethearts: Dallas Cowboys Cheerleaders,” putting their salaries under renewed scrutiny.
