Amazon has launched the new Alexa+ in India, which is a generative AI-powered personal assistant. This enhanced Alexa+ understands intent and adapts to household preferences for natural interaction. It supports English, Hindi, and Hinglish, with more languages coming soon. Alexa+ offers features like wake-word-free commands and mixed-language conversation understanding. The service is available for free during Early Access on eligible devices and the Alexa app.
