“We both support each other a lot” : How Connor McDavid’s wife Lauren Kyle turned her love for hockey fashion into a growing business

Lauren Kyle McDavid has launched Sports Club Atelier, a fashion brand dedicated to chic game-day apparel for women. Her journey began by designing stylish jackets for hockey players’ partners, spotting a need for fashionable options in the sports fan community. With collaborations, notably with the Edmonton Oilers and Hockey Canada, she aims to expand her brand beyond hockey.