Maruti Suzuki, Hyundai Motor India and Tata Motors Passenger Vehicles — among the country’s top players, together accounting for two-thirds of PV sales — have reported strong bookings and deliveries during Navratri, raising hopes that demand will hold up through Diwali. However, FADA reported a 22% year-on-year decline in PV retail sales during Navratri to 1,82,728 units from 2,34,004 units in 2025.