Meet Arun Chauhan, the Haryana farmer who moved away from paddy to a 75-day sweet corn crop, says he now makes nearly Rs 25 lakh a year, and helped a village build an 80-member, Rs 4-crore farming collective

In Manauli, Haryana, Arun Chauhan made a game-changing decision, shifting his farming focus from traditional paddy to sweet corn and vegetables. Inspired by a friend’s successful strawberry venture, he now rakes in almost Rs 25 lakh yearly. His transition has sparked a village-wide movement, with more farmers embracing this profitable path. The local markets, notably Delhi’s Azadpur Mandi, provide lucrative selling avenues while strengthening community sales efforts.

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