In 1992, Jim Shultz pitched Red Friday idea to Clark Hunt’s father Lamar Hunt; 34 years later, Kansas City Chiefs tradition raises roughly $10 million for local charities

Red Friday initiative was started by Jim Shultz and Clark Hunt’s father, Lamar Hunt back in 1992. Today, it has roughly raised $10 million for local charities. One of them is Ronald McDonald House Charities of Kansas City. Chiefs continues to make meaningful impact beyond football gridiron on Kansas City citizens.