Against the odds, ‘Ek Deewane Ki Deewaniyat’ featuring Harshvardhan Rane and Sonam Bajwa has taken the cinema world by storm, leaving Ayushmann Khurrana’s ‘Thamma’ in the dust. The film’s modest marketing strategy seems to have paid off, as it has outperformed expectations by pulling in over Rs 77 crore within three weeks, well above its Rs 25 crore production costs.
