Google is pitching its Tensor Processing Units to neoclouds—cloud startups that rent out AI computing power—challenging Nvidia’s grip on the AI chip market, reports The Information. After learning of Google’s talks with Nvidia partner Nscale, Nvidia reportedly offered financial incentives said to be aimed at cooling Nscale’s interest in Google’s TPUs. Nscale denies any such offer. Here’s how the Google-Nvidia chip war is escalating.