In January 2025, Damiano Messineo introduced Loopini, a unique high-protein pizza crafted from lupini beans. By mid-2026, the brand had made impressive strides, moving from a single location in New York City to partnerships with large retailers such as Whole Foods and Target. Messineo’s 100-day product testing during his Ironman training paid off, with Loopini achieving $700,000 in revenue by April 2026 and eyeing future national expansion while prioritizing quality.