Brazil made ethanol work by building the fuel supply, car technology and refuelling network in step. The crucial ingredient, says biofuel expert Suani Coelho, was giving consumers time — and a reason — to trust it
Brazil made ethanol work by building the fuel supply, car technology and refuelling network in step. The crucial ingredient, says biofuel expert Suani Coelho, was giving consumers time — and a reason — to trust it