Leading consumer goods companies, including HUL, Colgate-Palmolive, Emami, Dabur and Marico, are increasing prices, as higher crude prices, freight and commodity inflation triggered, amid the West Asia conflict, pushed up input costs. For instance, Hindustan Unilever has hiked prices of Dove and Pears soaps by 4–5% and of Rin and Wheel detergents by 5–11%. Colgate-Palmolive has raised toothpaste prices by 4–9%, with higher increases on premium variants.