Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders Season 3 arrives as the squad heads into the 2025-26 NFL year with a landmark 400% pay increase secured. Previously earning $500 per game and $15 to $20 per hour, cheerleaders now earn approximately $2,500 per game at $75 per hour. Veterans who led the pay campaign used the show’s visibility as public pressure, forcing a conversation Cowboys executives could no longer sidestep. The raise sets a new benchmark for NFL cheerleaders league-wide.
