Jason Kelce and Kylie Kelce’s $685.5 million brand partnership brings a special family tradition into the spotlight

Jason and Kylie Kelce announced a holiday brand partnership with The Honey Baked Ham Company for 2026. Kylie shared the news on social media, revealing that the campaign was filmed at a Broomall, Pennsylvania, store she visited as a child. The deal adds to the couple’s growing endorsement portfolio beyond football. Jason works with ESPN and co-hosts the New Heights podcast, while Kylie hosts Not Gonna Lie and collaborates with major brands.

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