JJ Valaya’s SIDDI was a love letter to heritage, craft and timeless couture

JJ Valaya’s SIDDI collection at India Couture Week 2026 focused on storytelling and craftsmanship. The designs explored cultural journeys and identity, unfolding naturally on the runway. Intricate detailing and a restrained color palette defined the luxurious garments presented. The show also marked the launch of a new bridal space in New Delhi. Valaya’s collection celebrated patience in creation and meaningful, enduring fashion.

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