Cristiano Ronaldo has set a new memorabilia record after a rare 1-of-1 2018 Panini Kaboom trading card sold privately for $1.35 million, making it the most expensive Ronaldo card ever and second only to Lionel Messi in football card history. The sale, completed via Fanatics Collect, highlights surging demand for ultra-rare collectibles from the Portuguese superstar’s career across Juventus, Manchester United and beyond.