Shah Rukh Khan, Ajay Devgn, and Tiger Shroff under Maharashtra FDA’s scanner over pan masala brand ad; agency issues show-cause notices to actors

In a recent move, the Maharashtra FDA issued formal notices to esteemed actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff over allegations of surrogate advertising linked to a banned pan masala product. This enforcement action, aimed at addressing illegal tobacco marketing, highlights the regulator’s commitment to public health. The actors have been asked to clarify their participation in the ad campaign amid increasing scrutiny on such promotions.

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