The rise of the ‘Daycation’: How travel brands are marketing shorter, more frequent getaways

The travel landscape in India is evolving towards shorter, more spontaneous trips in addition to annual vacations. Many individuals are now opting for daycations, which are brief escapes from everyday life. Travel brands are adapting their strategies to market occasions that create a reason for travel. Short trips are making travel experiences feel more significant and meaningful for many travelers.

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