Toyota has launched the Urban Cruiser Ebella E3, an electric SUV, at Rs 23.60 lakh. Sharing technology with the Maruti Suzuki e Vitara, it boasts a 61kWh battery offering a 543 km range. Both SUVs feature a 10.25-inch digital cluster, 10.1-inch touchscreen, and advanced ADAS functions, making them strong contenders in the EV market.